March 29, 2024

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Horizon Group: 35 Years Young

The Horizon Group of Companies, one of the Middle East’s leading advertising, marketing and communication groups, reaches major milestone as it celebrates 35 successful years. Founded in 1976 by Rafic Saadeh, Chairman & CEO, and Saad Hijjawi, Vice Chairman, the Horizon Group is the Middle East arm of Draftfcb comprising of 20 offices across the region and 4 companies – Horizon Draftfcb, the advertising agency; BrandConnection, the media planning & buying agency; GolinHarris, the public relations firm; and Blue Barracuda, the recently introduced digital agency. With a combined portfolio of over 60 clients and over 400 employees, Horizon Group operates offices across the GCC, North Africa and the Levant. Reminiscing the long growth journey of the group, Rafic Saadeh said: “35 years ago, we dreamt of contributing our skills and passion to the region’s communication industry which was still in a nascent stage. From a humble start with limited resources to the transformation into a prominent integrated solution company, a humane career oriented environment and an organization that realizes that clients are the reason of its existence, the journey so far has been incredibly rewarding”. Saad Hijjawi added: “It is indeed a matter of pride for our entire group to have completed 35 years in the industry and to have matured into a company that provides best-in-class offerings to some of the most reputed regional and international companies, while remaining true to its culture and values. Today’s milestone is a testament of the dedication of all our team members to whom we are forever grateful”. Gregory Tikhanoff, President & COO of the Group, commented: “We would not have reached where we are today and where our ambition will take us tomorrow without embracing the Power of Change, coupled with our Power of Optimism & Forward Thinking, and mostly, the Power of the People; the tremendous loyal talents that contributed and continue to contribute greatly to our progress and growth”. The Horizon Group services clients such as Beiersdorf, Kraft, Banque Saudi Fransi, MasterCard, MoneyGram International, Cyprus Tourism Organization, Boeing, GlaxoSmithKline, MEA, and many other reputable regional and local clients.

Semiramis InterContinental team celebrates Earth Hour... Semiramis InterContinental lowers energy consumption for one hour to support Earth Hour

For one full hour, the Semiramis InterContinental stood on the banks of the river Nile in darkness only illuminated with candle light. Participating in a global climate change initiative that was initiated in 2007 by World Wildlife Fund (WWF), the Semiramis InterContinental showed their support for the planet by switching off all lights in public areas, inviting guests to part take in the event and raising awareness through posters and word of mouth. Guests enjoyed candle lit dinners in both Pane Vino & the Grill restaurants with a chance to win a romantic weekend getaway for two.

President and Managing Director for Marriott Hotels in the Middle East and Africa visits JW Marriott Cairo.

JW Marriott Cairo hosted Alex Kyriakidis the President and Managing Director of Middle East and Africa and Mark Satterfield Chief Operating Officer of Middle East and Africa, the guests met Mr. Mounir Ghabbour the Chairman of Mirage Hotels, Mr. Hani Yassa Deputy Chairman of Mirage City and Mr. Magdy Naguib General Manager of JW Marriott Cairo. This is Kyriakidis‘s first visit to Egypt after being appointed for his new post early this year. JW Marriott Hotel Cairo, a remarkable award winning property located in the prestigious Heliopolis district. It is Cairo’s only corporate resort, an ultimate travel destination in and of itself, offering a plethora of possibilities to discerned travellers. The photo shows Mr. Mounir Ghabbour the Chairman of Mirage Hotels and on his right hand Mark Satterfield Chief Operating Officer of Middle East and Africa and on his left hand side Alex Kyriakidis the President and Managing Director Middle East, Mr. Hani Yassa Deputy Chairman of Mirage City and Mr. Magdy Naguib General Manager of JW Marriott Cairo.

Sheraton Miramar Resort Wins Holiday check Tophotel 2012 award

Sheraton Miramar Resort – El Gouna has received the Holiday check Top Hotel Award as one of the top 391 popular hotels worldwide for 2012. This is a real audience award, based solely on traveler’s reviews posted on Holidaycheck website. The award was given to excellent hotels in different regions that were particularly popular with guests. In the year 2011 alone, more than 530.000 reviews have been posted for more than 100.000 hotels. It is the sixth time in the last seven years that this confidence has been bestowed on Sheraton Miramar Resort by its clients. This success is due to a focus on service quality and devotion to hospitality. The Sheraton Miramar Resort management and associates are proud of this achievement which recognizes their continuous drive to deliver the best service to their guests, and their aim to carry out the extra effort it takes to continue its upscale delivery of services.

Orphans day at Porto Sokhna Beach Resort & Spa

On the orphan day April 6th 2012, Porto Sokhna Beach Resort & Spa invited Helwan Charity committee orphans to spend the day where 50 orphans aged between 6–18 years old had fun enjoying the beautiful nature of Porto Sokhna Mountain and live the cable car experience. Thus to give back to the community, they were provided with toys, T-shirts and lunch to make them happy. The children had fun, played all around, and enjoyed the musical concert which was held at the Roman Theater and were cheerful in such a place with such loving and caring people. Finally, this event purpose was to let them feel part of the society as much as one can be. To be involved in a movement like this, Amer Group sets an example for people to do as much as they can to be a community that live as one.

Porto World Hotels & Resorts appoints new Vice President Operations

Porto World Hotels & Resorts have announced the appointment of Mr. AJ de Keijzer as Vice President Operations, with effect from April 2012. With his extensive experience as a general manager for the last 12 years in Europe and Asia, Mr. de Keijzer will oversee the performance of Porto World and its hotels across Egypt and its new openings in the Middle East. He will also further develop Porto World’s existence in the hospitality industry worldwide by improving the Hotel Management businesses, while aggressively seeking challenges and development channels. On behalf of Amer Group Board of Directors, Mr. Lieuwe De Jong, CEO of Porto World Hotels & Resorts, said, “We believe A.J.’s passion for the hospitality field, together with his solid management philosophy and ability in creating value will enable him to turn Porto World to greater success.” With regards to his new appointment, A.J. commented, “Porto World Hotels & Resorts Group is planning to expand aggressively for the coming few years. Together with my team, we will strive to bring the best and upscale Porto World brand to greater heights.

Effective contribution for Mövenpick Hotels & Resorts-Egypt

Mövenpick Hotels & Resorts’ public relation team in Egypt celebrated the orphan’s day with the children of Al
Sondos orphanage on April 6th, 2012. Donations were provided aiming to support the children’s medical and day
to day expenses. During the celebration, the Mövenpick team succeeded to draw the smile over the faces of those
orphans. This initiative is an integral part of the social sustainability policy aiming for an endless rotating circle of
hope that Mövenpick Company is pursuing.

Earth Hour at Sonesta Hotel Cairo

Sonesta Hotel Tower & Casino Cairo participated in the Earth Hour event on Saturday the 31st of March by switching off the lights in the Reception area and Restaurants. On this day an Egyptian series shooting was taking place. Celebrities and actors together with the hotel sales team gladly participated in this event by lighting candles from 8 to 9 pm. It was a great experience for our environment, telling everybody that we care, and let them care! It’s just one hour, one hour of hope, one hour to show that we can do something.

Adrenaline-filled Adventure Demo Drive from Chrysler Egypt for the Legendary 2012 Jeep Wrangler Unlimited with its State-ofthe- Art PentaStar Engine

Chrysler Group Egypt recently invited a group of prominent automotive journalists to spend a full-day with the new legendary 2012 Jeep Wrangler Unlimited, which boasts a brand new state-of-the-art engine; namely the allnew V6, 3.6 liter PentaStar engine, which provides more fuel efficiency, while delivering more power (a whopping 40% increase!) and higher torque (10% increase) for highly optimized performance both on and off road. The theme of the 2012 Jeep Wrangler Unlimited event started with a specially-designed invitation designed to look like a military call or draft for service at Adrenalin Park in 6th of October city, which is a dedicated and highly addictive paintball gaming facility. Managers from Chrysler Egypt hosted the guests and gave a presentation of the new car. This presentation revealed information about the new engine and transmission, in addition to the company’s global marketing strategy through electronic gaming, designed to highlight Wrangler’s legendary superiority. The 2012 Jeep Wrangler Unlimited now incorporates a fivespeed automatic transmission for refined shifting and greater performance. This transmission is married to the new V6 PentaStar engine, delivering 285 horsepower (209 kW) and 260 lb. ft. of torque (353 Nm) with more fuel efficiency. Currently, the 2012 Jeep Wrangler Unlimited comes in white, black, silver, olive green, blue, red, and grey. It is assembled at the Company’s factory located in Cairo/Suez Desert Road. The vehicle is available at Chrysler authorized dealers in Egypt, namely Ezz el Arab Automotive, Abou Ghaly Motors, Nile Engineering, and Al Tarek.

New 2012 Jeep® Wrangler: Unmatched Features and Specifications

The 2012 Jeep Wrangler delivers unmatched off-road capability with legendary four-wheel drive and is produced with more than seven decades of 4x4 engineering experience. Wrangler continues to offer a body-on-frame design, front and rear five-link suspension system, live axles, electronic lockers, and is one of the few mid-size SUVs that offer a six-speed manual transmission – in addition to its new five-speed automatic transmission. In 2012, Jeep introduced an all-new interior to Wrangler that combines rich styling, versatility, comfort and improved feature use. Highlights include upgraded materials, automatic temperature controls, heated seats, power mirrors and steering wheel controls for vehicle systems. Larger rear windows are engineered for greater visibility. A USB port connects to the media center, and a 12-volt accessory outlets are located throughout the Wrangler. Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

GRAND NILE TOWER HOSTS DR. NORBERT LAMMERT, PRESIDENT OF BUNDESTAG.

Grand Nile Tower was honored to welcome H.E. Dr. Norbet Lammert, President of the German Parliament (Bundestag) and the German official parliamentary delegation in light of their official visit to Egypt aiming to strengthen and support the two countries bilateral cooperation on both political and economic levels during latest developments in the region and globe. A luxurious luncheon was held at Nile Expo ballroom with its breathtaking charming views of the great Nile River from all sides; where Dr. Mohamed Saad El Katatni, President of the Egyptian People’s Assembly and other prominent Egyptian parliamentary figures welcomed the German official parliamentary delegation. Maged Nasr, Resident Manager, Grand Nile Tower welcomed Dr. Lammert, Dr. Katatni and the official delegations whom all praised the exquisite service rendered and hospitality of Grand Nile Tower’s team during this important event.

Le Passage Cairo Hotel & Casino The official sponsor for all sporting events

The hotel was selected by the coaching staff for the Olympic team on to establish a training camp in preparation for Olympic qualifier London 2012. And in the picture with the team and coaching staff Captain Hani Ramzi coach of the team welcomed by Mohammed Mokhtar Asst Director of Sales and Marketing Nevine Saad Marketing communications Manager and Nadia Hayayti E-Commerce Manager. All the Olympic team members have highly praised efforts made by the hotel management and its employees for the convenience of the team and expressed their admiration for the good organization and quality of the food the hotel.

Marriott Egypt Hotels join hands with “Care with Love” and “Friends of Children with Cancer”

As part of Marriott’s “Spirit To Serve Our Communities” Culture, Marriott Hotels in Egypt recently signed a partnership agreement with “Care with Love” and “Friends of Children with Cancer”. The agreement came to reassure Marriott Egypt Hotels’ commitment for action with The Clinton Global Initiative through supporting their Health and Hope Oasis project, which is Egypt’s first center to provide holistic approach to support children with cancer and their families while in the treatment phase. In 2011, Care with Love, in partnership with Friends of Children with Cancer, committed to create the “Health and Hope Oasis” in Egypt to host and support children with cancer and their families throughout the duration of medical treatment, during which time most patients must live away from their homes. The center will ensure consistent and timely access to high quality medications for all children, while raising awareness among parents and families of the importance of completing medication courses, safe hygienic practices, and appropriate nutrition during recovery. HHO will also provide temporary employment and volunteer opportunities for parents in residence at the center. The Health and Hope Oasis will serve approximately 5,000 children over the course of two years, with the goal of significantly improving cancer survival rates among children in Egypt. In view of this partnership agreement, Marriott Egypt Hotels will seek every opportunity to support the HHO activities on all levels. In the photo Magdy Naguib, Chairman of the Egypt Business Council for Marriott Egypt Hotels with Mrs. Fayza Abdel Khalek, Treasurer of Friends of Children with Cancer and Dr. Magda Iskander, Founder of Care with Love.



Abdullah Ruweished at the Cairo Marriott Hotel

The Cairo Marriott Hotel recently welcomed the Kuwaiti renowned artist Abdullah Ruweished, during his visit to Cairo. Ruweished said that he considers the hotel as an ideal place to spend holidays and vacations as the hotel has a variety of restaurants and is enjoying a lavish garden in the heart of the charming city of Cairo. Al Ruwaeished also praised the uniqueness of the Cairo Marriott suites located in the floors, starting from the fifth till the twentieth floor of the hotel with the beautiful views of the Nile River and the gardens. The hotel has five types of suites offering variety of style and space to meet the need of a wider segment of guests throughout the year. The photo shows Omar Tantawy, hotel Resident Manager welcoming Abdullah Al Ruweished.

New promotions at Hilton Pyramids Golf Resort.

Ahmed Salama General Manager of Hilton Pyramids Golf Resort announced the promotion of Ashraf Abdelwaly to Food & Beverage Service Manager & Mohamed Othman to Learning & Development Manager for all their continuous efforts and outstanding positive contribution in their work. The whole team wishes them all the best.


Ahmed Diab Director of Sales & Marketing at Radisson Blu Hotel, Alexandria

Dalia Amer General Manager of Radisson Blu Hotel, Alexandria is pleased to announce the promotion of Ahmed Diab as a Director of Sales & Marketing. Ahmed played an integral part during the soft opening stage of the Hotel while he was in the capacity of Director of Sales. “Ahmed has an intensive experience in the hotels industry for more than 12 years with different worldwide hotels’ chains and since he joined the Hotel, he focused on strengthening and enhancing the Radisson Blu Hotel, Alexandria reputation throughout the market with great dedication and passion which made him deserves this important position” commented Dalia Amer. The Hotel’s family congratulates Ahmed and wishes him all the best.


Chrysler Pentastar V-6 Engine Repeats With “Ten Best Engines” From Ward’s Auto

• Pentastar 3.6-liter V-6 cited for exceptional fuel economy, emissions and power.
• Chrysler‘s Pentastar engine once again recognized by the editors of Ward’s Automotive as one of the “Ten Best Engines” for 2012.
• Chrysler’s workhorse V-6 now available in many Jeep®, Chrysler, Dodge passenger cars and SUV’s for 2012.
• New 2012 Jeep Wrangler boasts improved fuel economy with 40 percent increase in power with Pentastar V-6 engine.
Chrysler Group’s Pentastar 3.6-liter V-6 engine once again has been recognized by the editors of Ward’s Automotive as one of the “10 Best Engines”. Named to the exclusive group of engines last year after its introduction in the 2011 Jeep Grand Cherokee, the Pentastar V-6 engine is now standard or available on Chrysler 200, 300 and Town & Country; Dodge Avenger, Challenger, Charger, Durango, Journey and Caravan. For 2012, the Pentastar 3.6-liter engine also is now standard on the new Jeep Wrangler. On Jeep Wrangler 2012, the 3.6-liter engine improved fuel efficiency to 21 mph on the highway while delivering 285 horsepower and 260 lb. ft. of torque, improvements of 40 and 10 percent, respectively.

Testa Rosa Café Team Participants The Barista Training

Testa Rossa Café, the Elite Spot located at Concorde El Salam Hotel Cairo & Testa Rossa Café, Cournish El Nile Maadi, Armada Boat recently held a training program (Barista Training) for the Café team during April 2012. Barista Julian Schoepf came for his third time from Testa Rossa corporate office in Austria to train local Baristas at our both outlets in Cairo the art of coffee making with its creative & artistic details. This training is annually and it provides Testa Rossa Café team with live work skills in order to enable them to continue the unique and special service which is known by Testa Rossa Cafe.

Alex Bank Launches the ‘Visa Inspire Global Debit Card’ in Egypt

Alex Bank announced the launch of the Visa Inspire Global Debit Card (Visa Inspire) in Egypt. Visa Inspire will be launched across 12 countries, offering all Alex Bank and Intesa Sanpaolo Group customers the ability to use their ‘Visa Inspire’ cards to make purchases and withdraw funds at Intesa Sanpaolo group ATMs across Egypt, Italy, Russia, Slovenia, Slovakia, Albania, Romania, Hungary, Serbia, Bosnia, Croatia and Ukraine. Intesa Sanpaolo plans to complete the launch of the card in remaining countries by the end of the first half of 2012. Alex Bank is offering the new ‘Visa Inspire’ product to their existing international card segment as well as customers who are frequent travelers and would like to have easy access to their bank accounts and to benefit from the Visa Gold cards privileges, which are all available to ‘Alex Bank Visa Inspire cardholders’. The ‘Visa Inspire’ card not only offers the customers peace of mind, convenience, security and global acceptance but will also offer them all the full benefits of the ‘Visa Gold debit cards’ including medical and legal referrals, 24/7 worldwide support, emergency card replacements, and global as well as local discounts and offers. As with all Visa debit cards, the ‘Visa Inspire card can also be used at all 1.9 million Visa accepting ATMs around the world. For full product description offerings, please visit http://www.visacemea.com/wv/gold/main.jsp

Staybridge Suites Cairo Citystars awarded TripAdvisor Travelers’ Choice Award for the Year 2012

Staybridge Suites Cairo Citystars has been awarded with TripAdvisor Travellers’ Choice Award for the Year 2012 as one of the top 20 trendiest hotels in Egypt. The award was sent on behalf of the TripAdvisor community which is one of the fastest growing travel community websites for travelers all around the world with around 20 million members worldwide and over 40 million reviews on restaurants, hotels, resorts, vacation rentals and flights. It is one of the most famous travel websites that assists travelers in gathering travel information, posting reviews and opinions of travelrelated content and engaging in interactive travel forums. The website is based solely on travelers’ reviews and so it is guests who voted for the hotel and chose Staybridge Suites Cairo Citystars as one of their favorite destination hotels that truly validate a personalized service making the award even more valued. Photo shows Staybridge Suites Citystars Team.

Hilton Worldwide Holds its Regional General Managers Meeting in Cairo

Hilton Egypt and Levant General Managers were awarded for their outstanding performance in 2011

Hilton Worldwide Hotels Egypt and Levant recently hosted their Regional General Managers Meeting at Ramses Hilton in Cairo, where eight General Managers of Hilton Worldwide properties all over Egypt were awarded top honors for their work in 2011. For the second consecutive year, Haitham Nassar General Manager of Ramses Hilton was named “General Manager of the Year” for Hilton Worldwide Egypt and Levant. Haitham is an experienced hotelier who joined Ramses Hilton with over twenty years of experience in the hospitality industry where he held various managerial positions in London, UAE, and Egypt. Second and third place for the same award were presented to Kevin Brett from the Conrad Cairo and Hassan El Wahidi from the Hilton Dahab Resort. Other awards for Star Performer in Team & Talent were given to Chris Sherman from Hilton Taba Resort, Property Management & Quality to Kamel Ajami from Hilton Hurghada Long Beach, Value & Financial Performance to Osman Khairat from Hilton Alexandria Green Plaza, Commercial & Engagement to Magdy Metwally from Hilton Sharm Dreams and the Star Performer in Communication & Creativity was presented to Christoph Schleissing from Hilton Luxor Resort & Spa. Hilton Worldwide manages eighteen properties all over Egypt.


Samsung Showcases its latest Innovations in Cairo ICT 2012 The leading Innovator is Participating as a Sponsor in the ICT Exhibition

Samsung Electronics Co., Ltd, a global leader and award-winning innovator, is participating in Cairo ICT 2012 as a sponsor; showcasing its latest inventions in the IT and Mobile Phones Industry. Cairo ICT 2012 will be held from 26-29 April 2012 at the Cairo International Conference Center under the slogan of “The Spring of Technologies”. Samsung is participating with two booths in the exhibition; one for the IT products and the other is dedicated to the state-of-the-art Galaxy Note. Mr. Duke Park, Samsung Egypt General Manager, will attend the ICT supporting Samsung’s participation in the renowned exhibition. During 2012, Samsung’s mobile portfolio has been able to stand out globally, winning the “Device Manufacturer of the Year 2012” by GSMA. Samsung was also ranked first by the GfK Group for the largest market share in Egypt’s Digital Cameras market, in 2011. Bringing together greater functionality, a wide range of applications across a broad range of platforms, and the ability for all Samsung devices to automatically connect to each other, Samsung offers an advanced consumer experience across its entire product portfolio.

Coral Beach Rotana Resort – Hurghada sponsored Orphan’s Day!

Orphan’s International Day, the 1st Friday in April was the best way for the Coral Beach Rotana Resort - Hurghada to share with the Orphan’s their day and draw smiles on little faces in support of the International Orphans Day. The Orphan’s Day event in Hurghada this year was organized by Dar El Orman Orphan’s Association and sponsored by the Governor and the Governorate as one social responsibility for the Egyptian society and as an appreciation for efforts made by development partners, non governmental organizations, and civil society organizations in providing support to the orphans in the country. This initiative came as a part of Rotana Hotels & resorts - Egypt active community service program which focuses on aiding impoverished & sick children in every possible way and to take urgent measures to reintegrate the orphans and vulnerable children into the society. Mr. Amr Adel, the Coral Beach Rotana Resort - Hurghada Manager and Ms. Nashwa Mahfouz, Area Director of Marketing & Communication of Rotana Hotels & Resorts Egypt and the Resort’s Team were on the top of the attendees to participate in such great charity service and make the kids feel they still have families. The event was held on one of the beaches in Hurghada where a band was singing for the kids and giving them the chance to show their talents by individually singing and threading poetry. Then delicious meals in lunch boxes were distributed as essential food supplies for 100 child as well as candies and sweets. Coral Beach Rotana Resort – Hurghada are very proud sharing this unforgettable day with those innocent  ngels with a team strive to live the Rotana Life Values; L is for Long-term, I is for Innovation, F is for Friendly and E is for Ethical..

“Read Aloud” A campaign leading Egypt Children’s Literacy @ Sheraton Montazah Hotel

In cooperation with Readaloud.org, Sheraton Montazah Hotel Alexandria has joined its campaign aiming to enhance children literacy in Africa. The Hotel has invited school children to participate in the activity which was both literal and entertaining. More than 60 children from primary of Sidi Gaber Language school and San Mark College have participated in the event which included presenting a story through a puppet show, reading it live on a screen and discussing it with the children to enable them understand its moral. The story was also to stimulate their imagination and let them draw what they learned on a paper expressing their different views and perceptions. “Lead Aloud” day was concluded by giving each child a book to read individually followed by a lunch meal and an entertaining DJ party. Photo shows Wael Awad, Director of HR and Azza El Desouki, Director of Public Relations amongst the children and their supervisors.

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